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Photography tips part 2: Social Media

Imagery can cause an instant click in the web-user’s mind.  There are simple things you can do to raise the visual impact of your business representation on social media. Following the steps of our basic tips and tricks will take your various online shop windows from amateur, to professional, in just a few simple steps! First, let’s recap! As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality Business” (we’re giving it away, just let us know you want it!), visually striking content is part of the psychology of the Internet. Along with interesting written content, it a driving force of what keeps us searching and clicking. So, ask yourself, compared to the images you pursue online, the images that make you feel an emotion, how does your own social media feed hold up? Are you giving the user what you yourself enjoy? No matter the format of …

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Present your business with GOOD images! PART 1: food

Imagery can cause an instant click in the web-user’s mind. Time and time again. It explains why travel -and food photography has become so important online. Do you feel like that’s not you? We don’t want you to worry! There are simple things you can do to raise the visual impact of your online business platforms, social media and/ or website. They are, after all, the windows to your services. Our tips and tricks are especially written for people who feel overwhelmed by the digital side of the business. They will help you to bring various shop windows from amateur, to professional; and help boost your picture repository to use for months to come! As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality Business” (we’re giving it away!), we mention that psychology is very much a part of  the picture for our online presence. If button colours …

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The days to avoid driving in France this summer

Summer is HERE, and not just in the form of the first heatwave of 2019! Nope. We mean traffic… T.R.A.F.F.I.C! After the shortest night of the year (summer solstice), European schools gear up for the summer holidays. Fortunately, to keep order in chaos, the end of school is staggered from country to country and even divided into zones within countries. Belgian schools let out on the last weekday of June. and France at the end of the first week in July. The Netherlands on the other hand divides its end-of-school-days in zones south, north, and middle and sends its children on holiday (in that order) on July 6th, 13th and 20th in 2019. Germany, a much larger country, consists of even more zones starting about mid-June through end-July. According to Schengen.com (Schengen visa area’s website), France remains the most popular travel destination in Europe with over eighty-one-million worldwide visitors per year! …

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Why your website matters more than ever

So, here’s a question: before the Internet, would you ever have considered starting a business without being listed in the Yellow Pages? Recently, during a business lunch with a group of fellow small business people, someone said to me that he had canceled his website. I’m not sure I managed not to physically cringe. When I asked for a further explanation, that person explained that the website received zero traffic. He had even paid someone to update it, but this had not generated traffic either. Ergo, the website received the ax. Have you ever felt the need to erase your entire online business presence? Or, do you believe a Facebook business page, and/or a listing on a travel e-commerce website provide enough exposure? The truth is that clients and potential customers want to find your services at their fingertips. And by this I don’t mean via the Yellow Pages. Phone …

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SSL Recommendations for your small business website explained

As a small business owner with a website advertising your goods, from products to services to the tourism industry, you might be aware of news reports indicating trends are evolving toward all sites being updated with an SSL certificate. In other words, making a website ‘private’ through encryption, making it more secure. Why it is so important for 2018, and is compliance required? We have been asked this question often in recent weeks, and in the same breath we hear people being told that website encryption may be an unnecessary expense for them. Up until recently, this was true, but only if a website was not handling sensitive personal data e.g. with log-in, password, email, payment information, etc. Before 2018, there were already two major reasons to fortify your website with an SSL certificate: What encryption does, is hide your http://yourwebsite behind a closed door, which is indicated in the …

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Your business with Google

If you’re one of those small business proprietors who haven’t figured why you and Google should be like two peas in a pod, you are not alone! AND this blog post is definitely for you. In our blog post Why your Website matters more than ever we have discussed why it’s important in today’s marketing world, to have a website. But it’s important to understand that gaining traffic to a website is not as simple as ‘having a website’. There are many more components to being seen online than meets the eye. You see, to be found by the almighty Google search engines and for your information to be shared with their users (that is, persons using Google to perform Internet searches), it is vital to register – or CLAIM- your business with them. But there is more: But there’s more! BEST PRACTICE TIP: to avoid an out of control …

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A look at 2019 travel trends

The higher purpose of social media – It was bound to happen that social media would become a goldmine for measuring travel statistics and especially trends. In addition to tourism statistics released annually by your local tourism board such as the Vendée Tourism Studies 2017 (French only), social media can offer useful insight into how our travel habits as a society evolve over time. Especially Pinterest and Instagram have become the go-to research -and travel journal medium for travellers. Over-tourism – iconic destinations live not only in our own dreams and goals, but in that of just about everybody. Who doesn’t want a holiday in Paris or Barcelona or Rome or New York or London, the French or Spanish Mediterranean? In fact, the most popular places are probably at the top of our own bucket-lists more often than not. In some ways these destinations are the victim of their own success. Overcrowding …

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How to use our marketing ebook

Let’s keep this introduction very simple! We wrote our little ebook simply to provide information on the techniques you can apply to your Vendéen (or any) small business to gain more attention on social media and drive more traffic to your website (tip# 1). If you’d like to learn how to marry your physical business with good digital business practices and the Internet – resulting in visibility and (ultimately) sales, we encourage you read it. Grab pen and notebook. Roll up your sleeves.  By moving today’s digital marketing trends and techniques from theory to practice, your online presence will gain its footing. The ebook contains 23 tips, some of which already contain a little more information, and some of which will be further unraveled in related blog posts. THE GOAL OF “23 EFFECTIVE MARKETING STRATEGIES FOR YOUR HOSPITALITY BUSINESS” HOW THE eBOOK WILL BENEFIT YOUR SMALL-BUSINESS MANAGEMENT Talking about yourself …

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The European GDPR affects your Small Business in the Vendée

The LAST thing we want to do is to bore you with technology, but as the In the Vendée website is here to marry tourism in this beautiful area with your small business such as B&B, gites, campgrounds, restaurants, bars and any other hospitality or other business you may be the proud owner of …. the General Data Protection Regulation DOES affect you. The law has been in effect for nearly five months now. Many websites are still not in compliance. The General Data Protection Regulation (GDPR), known as Regulation (EU) 2016/679, is “a regulation by which the European Parliament, the Council of the European Union, and the European Commission intend to strengthen and unify data protection for all individuals within the European Union.” This regulation has been there since April 2016, with the intention for it to become enforced starting 25th May 2018. Its tentacles are far reaching for your business presence online, including changes in the way entities …