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The silver lining of lockdown at B&B Au Passage du Gois

When we asked to find a title or tag line for their blog post, Martine told us that she thought the motto of footballer Johan Cruyff was appropriate to describe their almost 2 months of lockdown. She found a balance in routine, in sunshine and in the wildness of her husband Hemko’s confinement beard. It doesn’t happen often, but for the first time in a long time there was something you couldn’t find on Google. What is a COVID-19 confinement in France, how does it work and when will it be over? But there wasn’t much information initially so, we thought… well, we’ll need to come up with some sort of answer ourselves. We sat around the table and made some kind of a plan of action. We said to each other: we will not be sleeping in, but get up at our normal time and get to work, because …

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Owners of L’Etournerie Gites & Camping Vendée look to the future

We have asked a few Vendéen small business owners to discuss their plans for the future whilst coping through enforced quarantine. In a first installment, allow us to introduce you to Renée, René, Jacky, Emma & Mariecke, a Dutch family who own L’Etournerie Gites and Camping where tranquility, good food, and flowers are central to Dutch-French hospitality in the Vendée! In 15 years, you develop habits. Or maybe a rhythm. At the beginning of the year, you start looking at everything that needs to be done before you can announce that you are ‘open for business’ once again. You tick off all those things and then you put up the sign “OUVERT”. Only this year, a pandemic with the inevitable French government’s announcement of a complete lockdown starting March 17th, threw a spanner in the works. At the beginning, everything was so focused on China that no one in Europe was …

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Moving forward: tips for small-business digital housecleaning during Covid-19

We’re at the start of tourist season here in the Vendée but in times of uncertainty caused by the Covid-19 pandemic, when we’ve all had to scale down our “business as usual” activities or shut them down altogether. Of course, time is a gift. There are things you can do to keep moving forward, to make your online business presence stronger than ever. This may involve precisely the tasks you never have the time, or take the time, to do because they’re not your favourite, but like your antiques, your online life deserves-needs- a polish too. UPDATE YOUR IMAGE INVENTORY Spring is here. No doubt, with all this extra time, spring cleaning and gardening is a productive activity right now. But spring also translates to our online business life. With flowers beginning to bloom and blossoms on the fruit trees, spring is a perfect time to update our business image …

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Photography Tips 3: how to prepare images for the Internet

Following our articles about Food Photography and Social Media photography this third and final photography tip focuses on how to optimize your images for the Web.  While this tip is for the more advanced user, we encourage you to explore the techniques described here. But we’ll certainly include tips and tools to take an easier route for (almost) the same result: beautifully cropped and optimized images that are accepted by social media entities and look great on your website with minimum loading time. In offset printing (on paper), the image used is of the highest possible quality, usually saved as a PNG, short for Portable Network Graphics, a file type that allows for a full range of color and better compression for the purpose of printing. The image has lots of pixels, and pixels are the millions of dots that make up the picture. On the Internet, where most of …

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Travel Trends 2020

Generational shifts – A number of last year’s travel trends have climbed right into the new decade but as trends go, they shape and mold to our ever-evolving sociological needs and issues. Social media has certainly managed to blast every world border out of existence up to and including… space. Yes. Puzzling as it is, what with space tourism not quite a reality just yet, the rising excitement around Sir Richard Branson and Virgin Galactic’s progress toward space tourism has pushed space travel right onto the Travel Trends 2020 list.  Internet millionaires from Gen X on down, appear to be ready to take on the challenge! The Influencer Effect – We can’t help but wonder how Greta Thunberg feels about the notion of blasting toward the skies in a rocket? The next generation to enter the travel market is Gen Z (currently 10 – 25 years old). While environmental consciousness is certainly …

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Ready for the 3rd annual #bookdirect guest education day?

The first Wednesday in February is #BookDirect Guest Education Day, a worldwide campaign of solidarity for owners and managers of holiday rentals to work together towards a better balance between direct bookings and reservations through online travel agencies in their business. Everybody is invited to participate this year on February 5th, 2020 and at inthevendee.com we’re ready to support and help you! Big online booking websites such as Airbnb, HomeAway (Expedia), Booking and TripAdvisor add a high percentage of booking fees to the reservation total and as a third party they act as a wall between you and your (potential) guests. Booking directly with the owner or manager ‘deletes’ any 3rd party commissions. Dealing with the customer directly creates not only trust but also a positive (human) relationship with future contact at its beating heart. The long-term result is a better balance of direct bookings and reservations through online travel agencies. What started …

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Photography tips part 2: Social Media

Imagery can cause an instant click in the web-user’s mind.  There are simple things you can do to raise the visual impact of your business representation on social media. Following the steps of our basic tips and tricks will take your various online shop windows from amateur, to professional, in just a few simple steps! First, let’s recap! As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality Business” (we’re giving it away, just let us know you want it!), visually striking content is part of the psychology of the Internet. Along with interesting written content, it a driving force of what keeps us searching and clicking. So, ask yourself, compared to the images you pursue online, the images that make you feel an emotion, how does your own social media feed hold up? Are you giving the user what you yourself enjoy? No matter the format of …

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Present your business with GOOD images! PART 1: food

Imagery can cause an instant click in the web-user’s mind. Time and time again. It explains why travel -and food photography has become so important online. Do you feel like that’s not you? We don’t want you to worry! There are simple things you can do to raise the visual impact of your online business platforms, social media and/ or website. They are, after all, the windows to your services. Our tips and tricks are especially written for people who feel overwhelmed by the digital side of the business. They will help you to bring various shop windows from amateur, to professional; and help boost your picture repository to use for months to come! As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality Business” (we’re giving it away!), we mention that psychology is very much a part of  the picture for our online presence. If button colours …

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Why your website matters more than ever

So, here’s a question: before the Internet, would you ever have considered starting a business without being listed in the Yellow Pages? Recently, during a business lunch with a group of fellow small business people, someone said to me that he had canceled his website. I’m not sure I managed not to physically cringe. When I asked for a further explanation, that person explained that the website received zero traffic. He had even paid someone to update it, but this had not generated traffic either. Ergo, the website received the ax. Have you ever felt the need to erase your entire online business presence? Or, do you believe a Facebook business page, and/or a listing on a travel e-commerce website provide enough exposure? The truth is that clients and potential customers want to find your services at their fingertips. And by this I don’t mean via the Yellow Pages. Phone …

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SSL Recommendations for your small business website explained

As a small business owner with a website advertising your goods, from products to services to the tourism industry, you might be aware of news reports indicating trends are evolving toward all sites being updated with an SSL certificate. In other words, making a website ‘private’ through encryption, making it more secure. Why it is so important for 2018, and is compliance required? We have been asked this question often in recent weeks, and in the same breath we hear people being told that website encryption may be an unnecessary expense for them. Up until recently, this was true, but only if a website was not handling sensitive personal data e.g. with log-in, password, email, payment information, etc. Before 2018, there were already two major reasons to fortify your website with an SSL certificate: What encryption does, is hide your http://yourwebsite behind a closed door, which is indicated in the …

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Your business with Google explained

If you’re one of those small business proprietors who haven’t figured why you and Google should be like two peas in a pod, you are not alone! AND this blog post is definitely for you. In our blog post Why your Website matters more than ever we have discussed why it’s important in today’s marketing world, to have a website. But it’s important to understand that gaining traffic to a website is not as simple as ‘having a website’. There are many more components to being seen online than meets the eye. You see, to be found by the almighty Google search engines and for your information to be shared with their users (that is, persons using Google to perform Internet searches), it is vital to register – or CLAIM- your business with them. But there is more: But there’s more! BEST PRACTICE TIP: to avoid an out of control …

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A look at 2019 travel trends

The higher purpose of social media – It was bound to happen that social media would become a goldmine for measuring travel statistics and especially trends. In addition to tourism statistics released annually by your local tourism board such as the Vendée Tourism Studies 2017 (French only), social media can offer useful insight into how our travel habits as a society evolve over time. Especially Pinterest and Instagram have become the go-to research -and travel journal medium for travellers. Over-tourism – iconic destinations live not only in our own dreams and goals, but in that of just about everybody. Who doesn’t want a holiday in Paris or Barcelona or Rome or New York or London, the French or Spanish Mediterranean? In fact, the most popular places are probably at the top of our own bucket-lists more often than not. In some ways these destinations are the victim of their own success. Overcrowding …

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How to use our marketing ebook

Let’s keep this introduction very simple! We wrote our little ebook simply to provide information on the techniques you can apply to your Vendéen (or any) small business to gain more attention on social media and drive more traffic to your website (tip# 1). If you’d like to learn how to marry your physical business with good digital business practices and the Internet – resulting in visibility and (ultimately) sales, we encourage you read it. Grab pen and notebook. Roll up your sleeves.  By moving today’s digital marketing trends and techniques from theory to practice, your online presence will gain its footing. The ebook contains 23 tips, some of which already contain a little more information, and some of which will be further unraveled in related blog posts. THE GOAL OF “23 EFFECTIVE MARKETING STRATEGIES FOR YOUR HOSPITALITY BUSINESS” HOW THE eBOOK WILL BENEFIT YOUR SMALL-BUSINESS MANAGEMENT Talking about yourself …

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The European GDPR affects your Small Business in the Vendée

The LAST thing we want to do is to bore you with technology, but as the In the Vendée website is here to marry tourism in this beautiful area with your small business such as B&B, gites, campgrounds, restaurants, bars and any other hospitality or other business you may be the proud owner of …. the General Data Protection Regulation DOES affect you. The law has been in effect for nearly five months now. Many websites are still not in compliance. The General Data Protection Regulation (GDPR), known as Regulation (EU) 2016/679, is “a regulation by which the European Parliament, the Council of the European Union, and the European Commission intend to strengthen and unify data protection for all individuals within the European Union.” This regulation has been there since April 2016, with the intention for it to become enforced starting 25th May 2018. Its tentacles are far reaching for your business presence online, including changes in the way entities …