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Photography tips part 2: Social Media

Imagery can cause an instant click in the web-user’s mind.  There are simple things you can do to raise the visual impact of your business representation on social media. Following the steps of our basic tips and tricks will take your various online shop windows from amateur, to professional, in just a few simple steps! Let’s recap from Photography tip# 1 First, let’s recap! As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality Business” (we’re giving it away, just let us know you want it!), visually striking content is part of the psychology of the Internet. Along with interesting written content, it a driving force of what keeps us searching and clicking. So, ask yourself, compared to the images you pursue online, the images that make you feel an emotion, how does your own social media feed hold up? Are you giving the user what you yourself …

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Photography Tips 3: how to prepare images for the Internet

Following our articles about Food Photography and Social Media photography this third and final photography tip focuses on how to optimize your images for the Web.  While this tip is for the more advanced user, we encourage you to explore the techniques described here. But we’ll certainly include tips and tools to take an easier route for (almost) the same result: beautifully cropped and optimized images that are accepted by social media entities and look great on your website with minimum loading time. Good photography is a powerful business tool. It’s also FREE! In our image driven online world, memorable photographs are essential. Image optimization explained In offset printing (on paper), the image used is of the highest possible quality, usually saved as a PNG, short for Portable Network Graphics, a file type that allows for a full range of color and better compression for the purpose of printing. The …

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A radical life-choice and a patrimony restoration project

For 15 years we were happy on the east side of Paris. My husband, Paul, with his international career for Disney, and I myself was happy as a full-time mother of our four children. Life was good, stable, and every project in the house was done. But when our children became teenagers, Paul had seen too many airports, and I myself needed new challenges. More and more, we discussed what new adventures we could experience. For both of us it was clear: we wanted a change in life. On our wish list was: living in a sunnier area, closer to the sea, old building with character and a terrain with endless possibilities, close to a big city and a train station nearby. It seemed like searching for a needle in the haystack. In the spring of 2019 we made a road trip that started in Biarritz. In advance we made …

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A Day Trip to Oradour-sur-Glane

Truthfully, it was a bit of a drive from where we live near the Marais Poitevin in the Vendee, but Oradour-sur-Glane had been at the top of my imaginary list of places in the world “to shoot”. A poor choice of terms, I realize. But photoshoots in decaying, urban settings or ruins are actually “a thing”, even if amateur photographers like me must achieve their subject using dubious ways and the most unimaginable backdoors. The village, located in the Limousin area of France, is quite famous among photography enthusiasts. I’d say it is as coveted a subject as the fairy tale worthy, Neo-Gothic Chateau Miranda was (located near Brussels in Belgium, it was -sadly- demolished in 2016), or even Chernobyl (of the infamous nuclear disaster), though Oradour-sur-Glane is much easier to reach, doesn’t require bribes or radiation meters, and once you arrive doesn’t require breaking and entering. After a leisurely …

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Day trip to Mont St. Michel by night

We may be semi-permanent travelers these days so it’s probably a little snooty to admit that we don’t enjoy huge masses of tourists. But we do avoid those hot spots where possible. We can’t help it. Our introverted nature means we seek tranquility. Tranquility is one of many reasons we chose to live in the Vendée. Another is the fact that Le Mont-St-Michel, one of our favourite spots on the planet, is just an easy drive away. With October and Halloween just around the corner, I have been thinking about the last time we visited The Mount. We left late in the day for a romantic dinner there, and were surprised to discover that between 8pm and 8am (20h00 and 08h00), the famous Unesco World Heritage site folds itself back in time all the way to its pilgrimage roots. Before our first daytime experience at Mont-St-Michel, we purposefully read nothing about it. …