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Photography tips part 2: Social Media

Imagery can cause an instant click in the web-user’s mind.  There are simple things you can do to raise the visual impact of your business representation on social media. Following the steps of our basic tips and tricks will take your various online shop windows from amateur, to professional, in just a few simple steps! Let’s recap from Photography tip# 1 First, let’s recap! As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality Business” (we’re giving it away, just let us know you want it!), visually striking content is part of the psychology of the Internet. Along with interesting written content, it a driving force of what keeps us searching and clicking. So, ask yourself, compared to the images you pursue online, the images that make you feel an emotion, how does your own social media feed hold up? Are you giving the user what you yourself …

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Photography Tips 3: how to prepare images for the Internet

Following our articles about Food Photography and Social Media photography this third and final photography tip focuses on how to optimize your images for the Web.  While this tip is for the more advanced user, we encourage you to explore the techniques described here. But we’ll certainly include tips and tools to take an easier route for (almost) the same result: beautifully cropped and optimized images that are accepted by social media entities and look great on your website with minimum loading time. Good photography is a powerful business tool. It’s also FREE! In our image driven online world, memorable photographs are essential. Image optimization explained In offset printing (on paper), the image used is of the highest possible quality, usually saved as a PNG, short for Portable Network Graphics, a file type that allows for a full range of color and better compression for the purpose of printing. The …

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Present your business with GOOD images! PART 1: food

Imagery can cause an instant click in the web-user’s mind. Time and time again. It explains why travel -and food photography has become so important online. Do you feel like that’s not you? We don’t want you to worry! There are simple things you can do to raise the visual impact of your online business platforms, social media and/ or website. They are, after all, the windows to your services. Our tips and tricks are especially written for people who feel overwhelmed by the digital side of the business. They will help you to bring various shop windows from amateur, to professional; and help boost your picture repository to use for months to come! Good photography is a powerful business tool. It’s also FREE! Summer is an ideal time to get started. Introduction to our tips and tricks As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality …

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Your business with Google explained

If you’re one of those small business proprietors who haven’t figured why you and Google should be like two peas in a pod, you are not alone! AND this blog post is definitely for you. In our blog post Why your Website matters more than ever we have discussed why it’s important in today’s marketing world, to have a website. But it’s important to understand that gaining traffic to a website is not as simple as ‘having a website’. There are many more components to being seen online than meets the eye. You see, to be found by the almighty Google search engines and for your information to be shared with their users (that is, persons using Google to perform Internet searches), it is vital to register – or CLAIM- your business with them. To claim your business with Google and get it included on Google Maps, go here. Before …

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The European GDPR affects your Small Business in the Vendée

The LAST thing we want to do is to bore you with technology, but as the In the Vendée website is here to marry tourism in this beautiful area with your small business such as B&B, gites, campgrounds, restaurants, bars and any other hospitality or other business you may be the proud owner of …. the General Data Protection Regulation DOES affect you. The law has been in effect for nearly five months now. Many websites are still not in compliance. The General Data Protection Regulation (GDPR), known as Regulation (EU) 2016/679, is “a regulation by which the European Parliament, the Council of the European Union, and the European Commission intend to strengthen and unify data protection for all individuals within the European Union.” This regulation has been there since April 2016, with the intention for it to become enforced starting 25th May 2018. Its tentacles are far reaching for your business presence online, including changes in the way entities …