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Business opportunity!

If you are looking to set up a business in France, this could be the opportunity for you. Due to impending retirement we are selling our stock of 15,000+ second-hand books in English. The stock includes everything from classics, novels and bestsellers, biographies and memoirs, self-help, cookbooks, children’s books etc. Note: the image left is a portion of the actual stock.  The shop has been open since 2015 and is currently based in an outbuilding on our property. For further info, please do not hesitate to contact Cindy via email – cindy.allen@hotmail.fr (Please note: the main image is generic and not representative of the inventory that is for sale.) Share this Post If you are looking to set up a business in France, this could be the opportunity for you. Due to impending retirement we are selling our stock of 15,000+ second-hand books in English. The stock includes everything from …

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Your new Girl Friday in the Vendée

Do you have a list of chores that need doing but you just don’t have the time, or are unable to do for health reasons? Ali’s return to excellent customer service in the Vendée is wonderful news and we’re delighted to help her announce her new business! We all need a little help sometimes… Girl Friday help, that is! Hi! I am Ali Goodgame. Many people in the Vendée may remember me as your friendly expat landlady from Bar Le Clemenceau in Mouilleron St. Germain. Since we made the difficult decision to stop the bar in September 2019, I had an immersive experience working at the well-known local food processing business Fleury Michon. I enjoyed working with my French colleagues very much and the job gave me a routine and focus through the difficult lockdown period due to the pandemic. While working there I realised just how much I have …

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Photography tips part 2: Social Media

Imagery can cause an instant click in the web-user’s mind.  There are simple things you can do to raise the visual impact of your business representation on social media. Following the steps of our basic tips and tricks will take your various online shop windows from amateur, to professional, in just a few simple steps! Let’s recap from Photography tip# 1 First, let’s recap! As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality Business” (we’re giving it away, just let us know you want it!), visually striking content is part of the psychology of the Internet. Along with interesting written content, it a driving force of what keeps us searching and clicking. So, ask yourself, compared to the images you pursue online, the images that make you feel an emotion, how does your own social media feed hold up? Are you giving the user what you yourself …

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Photography Tips 3: how to prepare images for the Internet

Following our articles about Food Photography and Social Media photography this third and final photography tip focuses on how to optimize your images for the Web.  While this tip is for the more advanced user, we encourage you to explore the techniques described here. But we’ll certainly include tips and tools to take an easier route for (almost) the same result: beautifully cropped and optimized images that are accepted by social media entities and look great on your website with minimum loading time. Good photography is a powerful business tool. It’s also FREE! In our image driven online world, memorable photographs are essential. Image optimization explained In offset printing (on paper), the image used is of the highest possible quality, usually saved as a PNG, short for Portable Network Graphics, a file type that allows for a full range of color and better compression for the purpose of printing. The …

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Tourism & hospitality in the Vendée: surviving the immediate future

We have been asked to share our thoughts about whether or not there will be tourism in the Vendée this season. To address this, means we feel it important to address tourism & hospitality in general, as that will inevitably affect what happens in our department. The following are musings and logical thinking as having lived – and survived – 9/11 working for a major airline and related hotel industry, applying the gravity of a pandemic and its possible repercussions. 1/Is Covid-19 here to stay? The answer to this question seems quite logical: as long as the disease spreads and without a vaccine to inoculate the masses, yes, unfortunately Covid-19 is a long-term global health crisis we’ll have to deal with or work around. If we reach back to 9/11/2001, the world came to a standstill in the wake of a shocking terrorism attack that delivered a gut-punch to air …

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Moving forward: tips for small-business digital housecleaning during Covid-19

We’re at the start of tourist season here in the Vendée but in times of uncertainty caused by the Covid-19 pandemic, when we’ve all had to scale down our “business as usual” activities or shut them down altogether. Of course, time is a gift. There are things you can do to keep moving forward, to make your online business presence stronger than ever. This may involve precisely the tasks you never have the time, or take the time, to do because they’re not your favourite, but like your antiques, your online life deserves-needs- a polish too. UPDATE YOUR IMAGE INVENTORY Spring is here. No doubt, with all this extra time, spring cleaning and gardening is a productive activity right now. But spring also translates to our online business life. With flowers beginning to bloom and blossoms on the fruit trees, spring is a perfect time to update our business image …

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Ready for the 3rd annual #bookdirect guest education day?

The first Wednesday in February is #BookDirect Guest Education Day, a worldwide campaign of solidarity for owners and managers of holiday rentals to work together towards a better balance between direct bookings and reservations through online travel agencies in their business. Everybody is invited to participate this year on February 5th, 2020 and at inthevendee.com we’re ready to support and help you! Big online booking websites such as Airbnb, HomeAway (Expedia), Booking and TripAdvisor add a high percentage of booking fees to the reservation total and as a third party they act as a wall between you and your (potential) guests. Booking directly with the owner or manager ‘deletes’ any 3rd party commissions. Dealing with the customer directly creates not only trust but also a positive (human) relationship with future contact at its beating heart. The long-term result is a better balance of direct bookings and reservations through online travel agencies. What started …

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Journées Régionales de la Visite d’Entreprise – Open Door Days Vendée

For the fourth time since its inception, the public is offered a chance to go behind the scenes of small, medium and large companies spread throughout Pays de la Loire’s departments, including our own beloved Vendée. From October 24th through 26th, sectors such as industry, craft industry, agribusinesses, building, environment, oenology, fashion, transport, services and more open their doors to the public. What are the Journées Régionales de la Visite d’Entreprise ? Over the course of 3 days, the group Visitez nos Entreprises and participating businesses bring the visitor to the heart of their production workshops, manufacturing laboratories,  farms and factories to showcase the quality and diversity of products created or grown in Pays de la Loire and thus, also in the Vendée. The open doors are a unique opportunity to allow young and old, families and schoolchildren, job seekers or the  curious, to discover company histories, to get an idea of …

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Present your business with GOOD images! PART 1: food

Imagery can cause an instant click in the web-user’s mind. Time and time again. It explains why travel -and food photography has become so important online. Do you feel like that’s not you? We don’t want you to worry! There are simple things you can do to raise the visual impact of your online business platforms, social media and/ or website. They are, after all, the windows to your services. Our tips and tricks are especially written for people who feel overwhelmed by the digital side of the business. They will help you to bring various shop windows from amateur, to professional; and help boost your picture repository to use for months to come! Good photography is a powerful business tool. It’s also FREE! Summer is an ideal time to get started. Introduction to our tips and tricks As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality …

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Your business with Google explained

If you’re one of those small business proprietors who haven’t figured why you and Google should be like two peas in a pod, you are not alone! AND this blog post is definitely for you. In our blog post Why your Website matters more than ever we have discussed why it’s important in today’s marketing world, to have a website. But it’s important to understand that gaining traffic to a website is not as simple as ‘having a website’. There are many more components to being seen online than meets the eye. You see, to be found by the almighty Google search engines and for your information to be shared with their users (that is, persons using Google to perform Internet searches), it is vital to register – or CLAIM- your business with them. To claim your business with Google and get it included on Google Maps, go here. Before …

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How to use our marketing ebook

Let’s keep this introduction very simple! We wrote our little ebook simply to provide information on the techniques you can apply to your Vendéen (or any) small business to gain more attention on social media and drive more traffic to your website (tip# 1). If you’d like to learn how to marry your physical business with good digital business practices and the Internet – resulting in visibility and (ultimately) sales, we encourage you read it. Grab pen and notebook. Roll up your sleeves.  By moving today’s digital marketing trends and techniques from theory to practice, your online presence will gain its footing. The ebook contains 23 tips, some of which already contain a little more information, and some of which will be further unraveled in related blog posts. THE GOAL OF “23 EFFECTIVE MARKETING STRATEGIES FOR YOUR HOSPITALITY BUSINESS” form a global idea of website machinations learn the basics on …

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The European GDPR affects your Small Business in the Vendée

The LAST thing we want to do is to bore you with technology, but as the In the Vendée website is here to marry tourism in this beautiful area with your small business such as B&B, gites, campgrounds, restaurants, bars and any other hospitality or other business you may be the proud owner of …. the General Data Protection Regulation DOES affect you. The law has been in effect for nearly five months now. Many websites are still not in compliance. The General Data Protection Regulation (GDPR), known as Regulation (EU) 2016/679, is “a regulation by which the European Parliament, the Council of the European Union, and the European Commission intend to strengthen and unify data protection for all individuals within the European Union.” This regulation has been there since April 2016, with the intention for it to become enforced starting 25th May 2018. Its tentacles are far reaching for your business presence online, including changes in the way entities …