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Photography tips part 2: Social Media
Imagery can cause an instant click in the web-user’s mind. There are simple things you can do to raise the visual impact of your business representation on social media. Following the steps of our basic tips and tricks will take your various online shop windows from amateur, to professional, in just a few simple steps!Let’s recap from Photography tip# 1 First, let’s recap! As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality Business” (we’re giving it away, just let us know you want it!), visually striking content is part of the psychology of the Internet. Along with interesting written content, it a driving force of what keeps us searching and clicking. So, ask yourself, compared to the images you pursue online, the images that make you feel an emotion, how does your own social media feed hold up? Are you giving the user what you yourself enjoy? …
Photography Tips 3: how to prepare images for the Internet
Following our articles about Food Photography and Social Media photography this third and final photography tip focuses on how to optimize your images for the Web. While this tip is for the more advanced user, we encourage you to explore the techniques described here. But we’ll certainly include tips and tools to take an easier route for (almost) the same result: beautifully cropped and optimized images that are accepted by social media entities and look great on your website with minimum loading time.Good photography is a powerful business tool. It’s also FREE! In our image driven online world, memorable photographs are essential.Image optimization explained In offset printing (on paper), the image used is of the highest possible quality, usually saved as a PNG, short for Portable Network Graphics, a file type that allows for a full range of color and better compression for the purpose of printing. The image has …
Moving forward: tips for small-business digital housecleaning during Covid-19
We’re at the start of tourist season here in the Vendée but in times of uncertainty caused by the Covid-19 pandemic, when we’ve all had to scale down our “business as usual” activities or shut them down altogether. Of course, time is a gift. There are things you can do to keep moving forward, to make your online business presence stronger than ever. This may involve precisely the tasks you never have the time, or take the time, to do because they’re not your favourite, but like your antiques, your online life deserves-needs- a polish too. UPDATE YOUR IMAGE INVENTORY Spring is here. No doubt, with all this extra time, spring cleaning and gardening is a productive activity right now. But spring also translates to our online business life. With flowers beginning to bloom and blossoms on the fruit trees, spring is a perfect time to update our business image …
Ready for the 3rd annual #bookdirect guest education day?
The first Wednesday in February is #BookDirect Guest Education Day, a worldwide campaign of solidarity for owners and managers of holiday rentals to work together towards a better balance between direct bookings and reservations through online travel agencies in their business. Everybody is invited to participate this year on February 5th, 2020 and at inthevendee.com we’re ready to support and help you! Big online booking websites such as Airbnb, HomeAway (Expedia), Booking and TripAdvisor add a high percentage of booking fees to the reservation total and as a third party they act as a wall between you and your (potential) guests. Booking directly with the owner or manager ‘deletes’ any 3rd party commissions. Dealing with the customer directly creates not only trust but also a positive (human) relationship with future contact at its beating heart. The long-term result is a better balance of direct bookings and reservations through online travel agencies. What started …
How to use our marketing ebook
Let’s keep this introduction very simple! We wrote our little ebook simply to provide information on the techniques you can apply to your Vendéen (or any) small business to gain more attention on social media and drive more traffic to your website (tip# 1). If you’d like to learn how to marry your physical business with good digital business practices and the Internet – resulting in visibility and (ultimately) sales, we encourage you read it. Grab pen and notebook. Roll up your sleeves. By moving today’s digital marketing trends and techniques from theory to practice, your online presence will gain its footing. The ebook contains 23 tips, some of which already contain a little more information, and some of which will be further unraveled in related blog posts. THE GOAL OF “23 EFFECTIVE MARKETING STRATEGIES FOR YOUR HOSPITALITY BUSINESS” form a global idea of website machinations learn the basics on …