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Business opportunity!

Actual image of portion of our stockIf you are looking to set up a business in France, this could be the opportunity for you. Due to impending retirement we are selling our stock of 15,000+ second-hand books in English. The stock includes everything from classics, novels and bestsellers, biographies and memoirs, self-help, cookbooks, children’s books etc. Note: the image left is a portion of the actual stock.  The shop has been open since 2015 and is currently based in an outbuilding on our property. For further info, please do not hesitate to contact Cindy via email – cindy.allen@hotmail.fr Until then, it’s business as usual and everybody is welcome to browse and purchase books! (Please note: the main image is generic and not representative of the inventory that is for sale.)Share this Post

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Photography tips part 2: Social Media

Imagery can cause an instant click in the web-user’s mind.  There are simple things you can do to raise the visual impact of your business representation on social media. Following the steps of our basic tips and tricks will take your various online shop windows from amateur, to professional, in just a few simple steps!Let’s recap from Photography tip# 1 First, let’s recap! As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality Business” (we’re giving it away, just let us know you want it!), visually striking content is part of the psychology of the Internet. Along with interesting written content, it a driving force of what keeps us searching and clicking. So, ask yourself, compared to the images you pursue online, the images that make you feel an emotion, how does your own social media feed hold up? Are you giving the user what you yourself enjoy? …

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Photography Tips 3: how to prepare images for the Internet

Following our articles about Food Photography and Social Media photography this third and final photography tip focuses on how to optimize your images for the Web.  While this tip is for the more advanced user, we encourage you to explore the techniques described here. But we’ll certainly include tips and tools to take an easier route for (almost) the same result: beautifully cropped and optimized images that are accepted by social media entities and look great on your website with minimum loading time.Good photography is a powerful business tool. It’s also FREE! In our image driven online world, memorable photographs are essential.Image optimization explained In offset printing (on paper), the image used is of the highest possible quality, usually saved as a PNG, short for Portable Network Graphics, a file type that allows for a full range of color and better compression for the purpose of printing. The image has …

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How to use our marketing ebook

Let’s keep this introduction very simple! We wrote our little ebook simply to provide information on the techniques you can apply to your Vendéen (or any) small business to gain more attention on social media and drive more traffic to your website (tip# 1). If you’d like to learn how to marry your physical business with good digital business practices and the Internet – resulting in visibility and (ultimately) sales, we encourage you read it. Grab pen and notebook. Roll up your sleeves.  By moving today’s digital marketing trends and techniques from theory to practice, your online presence will gain its footing. The ebook contains 23 tips, some of which already contain a little more information, and some of which will be further unraveled in related blog posts. THE GOAL OF “23 EFFECTIVE MARKETING STRATEGIES FOR YOUR HOSPITALITY BUSINESS” form a global idea of website machinations learn the basics on …