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Photography tips part 2: Social Media

Imagery can cause an instant click in the web-user’s mind.  There are simple things you can do to raise the visual impact of your business representation on social media. Following the steps of our basic tips and tricks will take your various online shop windows from amateur, to professional, in just a few simple steps! Let’s recap from Photography tip# 1 First, let’s recap! As mentioned in our ebook “23 Effective Marketing Strategies for your Hospitality Business” (we’re giving it away, just let us know you want it!), visually striking content is part of the psychology of the Internet. Along with interesting written content, it a driving force of what keeps us searching and clicking. So, ask yourself, compared to the images you pursue online, the images that make you feel an emotion, how does your own social media feed hold up? Are you giving the user what you yourself …

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Photography Tips 3: how to prepare images for the Internet

Following our articles about Food Photography and Social Media photography this third and final photography tip focuses on how to optimize your images for the Web.  While this tip is for the more advanced user, we encourage you to explore the techniques described here. But we’ll certainly include tips and tools to take an easier route for (almost) the same result: beautifully cropped and optimized images that are accepted by social media entities and look great on your website with minimum loading time. Good photography is a powerful business tool. It’s also FREE! In our image driven online world, memorable photographs are essential. Image optimization explained In offset printing (on paper), the image used is of the highest possible quality, usually saved as a PNG, short for Portable Network Graphics, a file type that allows for a full range of color and better compression for the purpose of printing. The …

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Moving forward: tips for small-business digital housecleaning during Covid-19

We’re at the start of tourist season here in the Vendée but in times of uncertainty caused by the Covid-19 pandemic, when we’ve all had to scale down our “business as usual” activities or shut them down altogether. Of course, time is a gift. There are things you can do to keep moving forward, to make your online business presence stronger than ever. This may involve precisely the tasks you never have the time, or take the time, to do because they’re not your favourite, but like your antiques, your online life deserves-needs- a polish too. UPDATE YOUR IMAGE INVENTORY Spring is here. No doubt, with all this extra time, spring cleaning and gardening is a productive activity right now. But spring also translates to our online business life. With flowers beginning to bloom and blossoms on the fruit trees, spring is a perfect time to update our business image …