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Moving forward: tips for small-business digital housecleaning during Covid-19

We’re at the start of tourist season here in the Vendée but in times of uncertainty caused by the Covid-19 pandemic, when we’ve all had to scale down our “business as usual” activities or shut them down altogether. Of course, time is a gift. There are things you can do to keep moving forward, to make your online business presence stronger than ever. This may involve precisely the tasks you never have the time, or take the time, to do because they’re not your favourite, but like your antiques, your online life deserves-needs- a polish too. UPDATE YOUR IMAGE INVENTORY Spring is here. No doubt, with all this extra time, spring cleaning and gardening is a productive activity right now. But spring also translates to our online business life. With flowers beginning to bloom and blossoms on the fruit trees, spring is a perfect time to update our business image …

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Your business with Google explained

If you’re one of those small business proprietors who haven’t figured why you and Google should be like two peas in a pod, you are not alone! AND this blog post is definitely for you. In our blog post Why your Website matters more than ever we have discussed why it’s important in today’s marketing world, to have a website. But it’s important to understand that gaining traffic to a website is not as simple as ‘having a website’. There are many more components to being seen online than meets the eye. You see, to be found by the almighty Google search engines and for your information to be shared with their users (that is, persons using Google to perform Internet searches), it is vital to register – or CLAIM- your business with them. But there is more: But there’s more! BEST PRACTICE TIP: to avoid an out of control …